Caitlin Clark Rookie of the Year Voter Campaign
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Client Indiana Fever
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Categories Front-End Development
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Date 2024
Caitlin Clark Rookie of the Year Website
Webby People’s Voice Winner – Best Website: Sports
To support Caitlin Clark’s historic rookie season and amplify her case for Rookie of the Year, I created an interactive, mobile-first website designed to engage voters in a bold, memorable way. While Caitlin earned ROTY on her own merit, the site became a viral touchpoint that elevated the campaign’s visibility and drew widespread media and fan attention.
Inspired by TikTok’s vertical swipe experience, the site allows users to flip through full-screen panels where I controlled content flow across breakpoints for maximum storytelling impact. I handled every aspect of production—storyboarding, copywriting, design, and development—using HTML, SASS, JavaScript, and GSAP to create dynamic, scroll-triggered animations and transitions.
The experience integrates video highlights, key stats, and powerful quotes to bring Caitlin’s season to life. It was honored as a Webby Award nominee and won the People’s Voice award for Best Website in the Sports category, along with multiple other PR and web design nominations.
